Companies · Last 30 days

Novig

Novig on podcasts: where it advertises, what it's offering listeners, and what hosts say about it when they're not being paid.

Ad reads
0
last 30 days
Podcasts sponsored
0
Organic mentions
3
episodes
Podcasts talking about it
3

Sponsorships

No ad reads on tracked podcasts in the last 30 days. Hosts are talking about it anyway — see the earned side.

Earned

What hosts are saying

0 positive2 neutral1 negative

Most mentioned on

In their words

Honestly with Bari WeissOct 14, 2026
Allie Beth Stuckey and Deja Foxx: Do We Need Feminism?

“saying sports and talking about Novig, which is a gambling a sports gambling app that she is a part stakeholder in. And what I see when I watch that ad and take a critical view is actually uh a company that's trying to parlay, if you will, [clears throat] young men's porn addiction into a gambling addiction.”

Criticized for targeting young men's addiction by leveraging pornography addiction to encourage gambling addiction, with concerns about high mortality rates.

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Ad AgeOct 15, 2026
Weekly Report: Novig’s Sydney Sweeney sequel and the controversial marketing question

“sports prediction company Novig broke a second iteration of its provocative Sydney Sweeney campaign. The campaign's first outing drew criticism from female athletes and drove national attention. But its CEO said all that drama increased trading activity and drove millions of organic views.”

The campaign is described as controversial but successful in driving trading activity and brand awareness, presenting a mixed narrative.

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This Week in StartupsSep 25, 2026
A rogue OpenAI agent hacked Australia’s government. Does this matter? | E2342

“she's getting a little taste of Novig, this platform. She partnered with sports prediction market startup. Novig is an equity holder and strategic partner.”

Discussion of Novig as a sports prediction market startup where Sydney Sweeney has an equity partnership.

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The full picture

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