ParamountPARA
Paramount on podcasts: where it advertises, what it's offering listeners, and what hosts say about it when they're not being paid.
Sponsorships
Ad reads
“'on October 16th, right after you watch Street Fighter... The King returns. Sylvester Stallone returns as mob boss Dwight Manfredi in Tulsa King. The Paramount Plus hit series widely considered as one of the best gangster TV shows ever... Tulsa King new season streaming October 16th only on Paramount Plus.'”
▶ Hear it“Courrier. Présenté par Paramount Plus.”
▶ Hear it“See you Sunday on Paramount Plus, your streaming home for the NFL on CBS all season long. That's right, football fans. Stream your live local CBS games every NFL Sunday all the way through the AFC Championship game.”
▶ Hear itWhat hosts are saying
Most mentioned on
In their words
“Paramount $52 billion in debt...There is just there's no way that this works out. There's never been a media deal where they've taken on this level of debt that's actually paid off...There's no way that in 10 years I look back and go, man, that Paramount Warner Brothers deal was awesome. There's no way that this works.”
Criticized for taking on $52 billion in debt with no historical precedent of media deals at this debt level working out for equity investors.
▶ Hear it“I also think uh it's very clear that Paramount Plus is not going to win. And if if this company is actually going to like make smart, ruthless decisions, they'll just cut Paramount Plus.”
Paramount Plus is discussed as unlikely to win in streaming competition and is predicted to be cut by the combined company.
▶ Hear it“this merger is less creating a media giant and more two swimmers who are struggling grabbing on to each other. The combined scale in this business, it's not going to fix the underlying problem. And that is linear decline, streaming's thin margins.”
The merger is characterized as two struggling entities grabbing each other, with underlying problems of linear decline, thin margins, and insufficient scale to address fundamental business challenges.
▶ Hear itThe full picture
A weekly email with where each one advertised and what hosts said about them. Free.